Confident Growth,
Unmatched Result

Scale smarter with global expertise.

I Help Organisations Scale with Confidence and Achieve Unprecedented Success with Proven Scale-Up Strategies.

Strategic Revenue
Growth

Embedded CRO
Support

Scaling SaaS
Smarter

About Us

Your Trusted Financial Partner

I’m a Fractional Chief Revenue Officer and business coach specialising in helping early and growth-stage SaaS and tech companies to achieve unprecedented success. With over 20 years of hands-on experience guiding Seed to Series B ventures, and a track record of securing successful exits totalling over $1 billion for shareholders, I combine strategic clarity with practical execution to help founders and leadership teams to align sales and marketing, build high-performance teams to drive your business towards hyper-growth and sustainable success.

Whether you’re pre-revenue or pushing toward Series B, I bridge the gap between visionary strategy and tactical execution. I don’t just advise—I embed myself in your team to drive change.

-Abraham Iya, Fractional Chief Revenue Officer and business coach

HOW I HELP

I partner with startup and growth stage SaaS and tech companies to solve your most pressing revenue challenges

Go-to-Market Strategy

Clarify your value proposition, nail your ICP, and build a repeatable sales process that works.

Revenue Operations & Enablement

Optimise your sales funnel, improve conversion rates, and ensure marketing and sales work hand-in-hand.

Fractional CRO Engagements

Strategic leadership without the full-time cost—drive revenue, align teams, and set your company up for scale6.

Leadership & Team Coaching

Build, mentor, and empower high performing teams
ready for fast growth.

Market Expansion

Enter new markets with confidence—tailored strategies for competitive positioning and rapid traction

Let’s identify your biggest growth levers

WHAT YOU GET

Real-world experience, not theory
No hand-holding—just practical, high-leverage action
Deep understanding of startup dynamics, founder mindset, and investor expectations

Let’s move fast and build what matters: revenue and traction.

WHAT YOU GET

Strategic + Hands-On

I don’t just advise—I roll up my sleeves and help you execute, ensuring strategy turns into action.

SaaS & Tech Focus

Deep understanding of the unique challenges and opportunities in early-stage SaaS and tech.

Proven Playbooks

I bring frameworks and best practices tailored to your stage and market, not generic advice.

Founder Empathy

I respect your vision while challenging assumptions. No ego—just pragmatic growth.

Metrics-Driven

Everything ties back to your revenue goals: pipeline health, CAC payback, NRR, scalability.

Flexible Engagement

Get C-level expertise without the full-time commitment or cost.

Let’s build your growth engine

CASE STUDIES

Scaling Post-Seed

Client: AI-Powered CX Platform (Seed Stage, $1.2M ARR)
Challenge: Stalled growth, inefficient funnel, founder-led sales.
Action: Implemented ICP refinement, rebuilt sales process, trained first AE, designed compensation plan.

Result: 3x ARR growth in 10 months, 30% faster sales cycle, first sales hire hitting quota in 90 days.

Fixing Series A Stagnation

Client: B2B FinTech SaaS (Series A, $4M ARR)
Challenge: Declining win rates, marketing-sales misalignment, high churn.

Action: Restructured GTM teams, introduced account-based playbooks, revamped onboarding, implemented revenue ops metrics.

Result: 40% higher win rate, 25% reduction in CAC, net revenue retention boosted to 110%.

Finding Market Fit

Client: Vertical SaaS for Construction Ops (Pre-Seed, <$200K ARR)
Challenge: Inconsistent feedback loops, unclear GTM strategy, low founder confidence in positioning.
Action: Led customer discovery sprints, clarified core value prop, built MVP-aligned GTM motion, coached founder on early-stage selling.
Result: Doubled user engagement in 60 days, secured first enterprise pilot, positioned for $2.7M seed round with validated use cases.

TESTIMONIALS

If you’re ready to stop guessing and start scaling, book a no-obligation discovery call. No fluff, just focus on scaling smarter and faster.

We’ll diagnose your top growth bottlenecks
→ Map a 90-day action plan
→ See if we’re the right fit (zero pressure)

Book Your Free 30-Minute Revenue Acceleration Session

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