Who I Am
I’m a Fractional Chief Revenue Officer and Business Coach specialising in helping early and growth-stage companies to achieve unprecedented success. With over 20 years of hands-on experience guiding seed to series B ventures, and a track record of securing successful exits totalling over $1 billion for shareholders, I combine strategic clarity with practical execution to help founders and leadership teams to align sales and marketing, build high-performance teams to drive your business towards hyper-growth and sustainable success.
Whether you’re pre-revenue or pushing toward Series B, I bridge the gap between visionary strategy and tactical execution. I don’t just advise—I embed myself in your team to drive results.
I partner with startup and growth stage SaaS and tech companies to solve your most pressing revenue challenges
Strategic leadership without the full-time cost—drive revenue, align teams, and set your company up for scale.
Clarify your value proposition, nail your ICP, and build a repeatable sales process that works.
Optimise your sales funnel, improve conversion rates, and ensure marketing and sales work hand-in-hand.
Build, mentor, and empower high-performing teams ready for fast growth.
Enter new markets with confidence—tailored strategies for competitive positioning and rapid traction.
Implement analytics and reporting to uncover actionable insights and optimize sales and marketing for sustained revenue growth.
Let’s identify your biggest growth levers
What You Get
Real-world experience, not theory
No hand-holding—just practical, high-leverage action
Data-driven SaaS growth strategy — from churn reduction to scalable pipeline generation
Deep understanding of startup dynamics, founder mindset, and investor
Expectations
Let’s move fast and build what matters: revenue and traction.
Why Work With Me
I’m not a consultant; I don’t deliver slide decks and disappear. I’ve built and scaled teams myself — I know what works (and what doesn’t) on the ground. Here’s what makes me different:
I don’t just advise—I roll up my sleeves and help you execute, ensuring strategy turns into action.
Deep understanding of the unique challenges and opportunities in early-stage SaaS and tech.
I bring frameworks and best practices tailored to your stage and market, not generic advice.
I respect your vision while challenging assumptions. No ego—just pragmatic growth.
Everything ties back to your revenue goals: pipeline health, CAC payback, NRR, scalability.
Get C-level expertise without the full-time commitment or
cost.
Let’s build your growth engine
Title: Scaling Post-Seed
Client: AI-Powered CX Platform (Seed Stage, $1.2M ARR)
Challenge: Stalled growth, inefficient funnel, founder-led sales.
Action: Implemented ICP refinement, rebuilt sales process, trained first AE, designed compensation plan.
Result: 3x ARR growth in 10 months, 30% faster sales cycle, first sales hire hitting quota in 90 days.
Title: Fixing Series A Stagnation
Client: B2B FinTech SaaS (Series A, $4M ARR)
Challenge: Declining win rates, marketing-sales misalignment, high churn.
Action: Restructured GTM teams, introduced account-based playbooks, revamped onboarding, implemented revenue ops metrics.
Result: 40% higher win rate, 25% reduction in CAC, net revenue retention boosted to 110%.
Title: Unlocking Pre-Product-Market Fit
Client: Vertical SaaS for Construction Ops (Pre-Seed, <$200K ARR)
Challenge: Inconsistent feedback loops, unclear GTM strategy, low founder confidence in positioning.
Action: Led customer discovery sprints, clarified core value prop, built MVP-aligned GTM motion, coached founder on early-stage selling.
Result: Doubled user engagement in 60 days, secured first enterprise pilot, positioned for $2.7M seed round with validated use cases.
“We went from guessing to closing. His clarity on GTM strategy saved us months—and likely, millions.”
“As a non-sales founder, I needed someone who could make sales make sense. He delivered.”
“What we thought was a sales problem turned out to be a strategy problem. He spotted it instantly and fixed both.”
A fractional Chief Revenue Officer (CRO) is a part-time senior leader responsible for driving top-line growth. They bring strategic oversight, sales leadership, and revenue system implementation—without the cost of a full-time executive.
A fractional CRO gets hands-on with your business: redesigning sales processes, leading GTM execution, and driving revenue KPIs. A business coach focuses more on mindset, decision-making, and strategic clarity—but doesn’t directly execute or lead teams.
Choose a fractional CRO when you’re ready to scale sales, launch a new GTM strategy, or fix a broken revenue engine.
Choose a business coach if you’re looking for personal development, clarity in direction, or support with big decisions.
Yes. A good CRO will analyse your funnel, optimise your conversion strategy, improve your pricing, align your team around a growth playbook, and deliver quick wins while laying the foundation for scale.
Most fractional CROs work in 90-day sprints. Each sprint is focused on a clear set of outcomes—like fixing the funnel, implementing CRM systems, or hitting a new revenue milestone—designed for fast, focused impact.
Costs vary depending on scope and seniority, but most work on a monthly retainer or fixed sprint basis. It’s typically 20–30% of the cost of a full-time CRO, making it ideal for startups not ready for a full-time hire.
Deliverables often include:
– A clear GTM strategy
– Optimised sales processes
– Revamped KPIs and dashboards
– Improved team performance
– Increased qualified pipeline or revenue uplift
A strong fractional CRO will embed directly into your team—leading revenue meetings, working with sales and marketing, and acting like an in-house leader. They aren’t advisors on the sidelines—they’re operators in the trenches.
Yes. They can align your revenue model to investor expectations, build traction data, help shape your story for VCs, and ensure your growth engine is investable and scalable.
If you need execution, leadership, and revenue acceleration, hire a fractional CRO. If you need clarity, accountability, or personal growth support, work with a business coach.
If you’re ready to stop guessing and start scaling, book a no-obligation discovery call. No fluff, just focus on scaling smarter and faster.
Book Your Free 30-Minute Revenue Acceleration Session
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